The Art Of Corporate Jihad

The Art Of Corporate Jihad tries to use the text 'THE ART OF WAR' By Sun Tzu and help Corporates 

The Nine Grounds

1) Ground Of Dissolution- Where local interest fight among themselves on their own territory

2) Light Ground- When you enter rival ground. But not deeply

3) Ground  Of Contention- Land that would be advatageous to you if you got it or to your opponents if they got it

4) Tarfficked Ground- Land where you and others may come and go

5) Intersection Ground- Land that is surrounded on three sides by competitors and would give the first to get it, access to all the people on the continent 

6) Heavy Ground- When you enterdeeply in other's land past many cities and towns

7) Bad Ground- When you traverse a route, that is difficult to travel

8) Surrounded Ground- When the way in is narrow and the way out is circuitous, so a small enemy force can strike you, even though your numbers are greater

9) Dying Ground- When you will survive if you fight quickly and you will persish if you do not

Each of these 9 grounds can be related to a company's market. The reason for drawing up the topic is to relate to which market you belong.

CASE STUDY

Ground Of Dissolution; When a company has internal problems. When the CFO of Citi announced 'Every thing was undercontrol' when asked by the CEO but later realised the company had Billions of US$ as loss

Light Ground; Introduction of Google Chrome in the Browser Wars

Ground  Of Contention; Entrance of Facebook in The Social Networking Fray' ( According to Alexa, the website's ranking among all websites increased from 60th to 7th in terms of worldwide traffic, from September 2006 to September 2007, and is currently 5th. )

Tarfficked Ground; The Market for Business Books in India

Intersection Ground; The live of Victorinox ( Swiss LuxuryMajor  ) in comparision to brands like Breitling, Maurice Lacroix, Swatch. And how it has created a foot-hold

Heavy Ground; The Entrance of small IT & ITES Companies In India in contest with Infosys, TCS, etc.

Bad Ground; Air Deccan, India's first Low Cost Airline tried to give the common man wings. But failed.

Surrounded Ground; The UB group, on competing with foreign Majors

Dying Ground; Vertu, Nokia's Sister brand. may have a good image but when it comes to Practical Luxury, the table takes a turn.